Are you tired of looking at the same brochures that carries no meaning? Looking at such brochures gives you the feeling that it is just another muddle of unnecessary designs and boring text. Neither do you find the design professional, nor the business message effective! The intended message often gets diluted in the midst of words. Therefore, you need a brochure design that has the apt design layout, content and message.

Here are some easy tips for making your brochure more powerful to convey the message to your targeted audience.

1. Use Limited Text

There is nothing more frustrating than just staring at countless black text without any breaks. Therefore, use limited but relevant text in your brochure design. Give your readers some visual comfort. Make the paragraphs concise with proper sub-headings. Your sub-headings should actually give readers an idea of what lies in the subsequent paragraphs. Your brochure should have short, crisp subheadings to attract the attention of your potential customers. It is not necessary that they will read the entire brochure but looking at the headlines or sub headings will give them the essence of the content.

2. Pictures Speak Louder than Words

Design a brochure that invites the attention of your customers with lively visuals. Narrate a tale to your audience with the aid of attractive images. Remember not to use any old or bland looking images. Use these visuals to highlight the benefits of using your products. Images of people using your products will do wonders. Similarly, you can use graphs or sketches to display your product benefits. Include performance charts or graphs to illustrate how your products are actually performing in the market. This is factual evidence and people are bound to take notice.

3. Highlight the Selling Points on the Cover

The front cover of your company brochure matters the most. You have to grab the attention of the customers by making the cover more appealing. It is the cover that the people will first have a glance. Write a powerful selling message on the cover itself with your company logo. You have to promise your customers some benefits so that they open the brochure for further reading. A cover without strong or effective selling points will not motivate your audience to open it.

4. Contact Details

The contact details are equally important as your designs. The contact details are often ignored while paying too much attention on the design and graphics. Both have to be given equal importance. Ensure that you include your company name, mailing address, contact numbers, email addresses and website details in the brochure. The back cover is the right place for adding such details. It will not only make your customers contact you but also add some credibility to your brochure.

5. Strong Closing Message

You are designing a brochure for converting your potential customer into a paying one. Therefore, you need to write a powerful closing message as call-to-action. Do you know why so many of creatively designed brochures fail to make an impact? It is simply because they lack a strong closing message. You have to write a convincing catch-phrase to make your customers respond after reading the brochure. At least, make them contact you for more information related to your products or services.

Following the above tips will help you in boosting product sales now as well as in the long run.

Author of this article does not allow you to republish/reprint this article without written consent.