Couple of years after college, Tom and I told our parents that we have an idea to make kids educational products and that we were scrapping our Wall Street and advertising career. Our parents thought that we were out of mind and was against our decision. Two of our parents were teaching in school, we told them that they were our inspiration. The compliment did to inspire them, especially after they came to know that we would be working with Tom's parents family business. Tom running the family business was there dream and our decision of not doing so was not appreciated by Tom's parents.
We saved every little penny of our life savings, got our big casting call to find the right kid for the voice for the doll, wrote the script, music and lyrics, we hired our virtual assistant and spent almost more than a year creating it. Kids loved the talking doll, but distributors wanted a whole line, not just single words talking doll. We decided it would be best to sell it ourselves at an independent specialty store.
During our course of hunting storeowners from store to store to hear the talking doll, we came up with another idea: Why don't we have the doll sing lullabies. Therefore, we manufactured a doll that can sing lullabies and glow in the dark. We also created puzzles out of the lullaby doll's pictures. And that's how Lullaby doll image puzzle became the foundation for our company.
Puzzles were so cookie-cutter in design back in days. So we changed some things up fresh artwork, plenty of unusual designs and excellent and affordable prices. They were the key sellers. For more than a decade, we did puzzles along. Later we applied the fresh concept to toys and today we produce more than 500 products. And yeah, and in between all these Tom and I married and had three precious little children.

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