When talking about the online marketing trends for 2010, most marketers have predicted location trends will be the future! Location-based Internet marketing is of great importance both for your search engine optimisation and social media marketing strategy.

Using location-based Internet marketing in search engine marketing strategy has become very important for businesses these days. Location-based navigation is greatly used among search engines and mobile device makers. Search engines such as Google, Yahoo or Bing are already using location features as to help you narrow down the results to the searcher's country. They are looking to localize Web searching as to make it more relevant for the searcher and draw more regional advertising. It is also predicted that GIS Latitude and Longitude coordinates within web sites will soon become an absolute necessity for everyone performing e-commerce via the Internet.

Location-based Internet marketing is becoming increasingly important also for your social media marketing strategy! Twitter. Facebook. LinkedIn. Yelp. WordPress. YouTube. Foursquare. Gowalla. Myspace. Constant Contact. They are all content-generating platforms that focus to some extent on location features. Facebook allows you to be part of a location-based networked (e.g. London, New York) and to search people based on their location. LinkedIn also allows you to specify your location as to make it possible for professionals from the same region to search you. The location feature is available for most social networks and they are all working as to improve it!

Two of the social networks which have taken their location-based feature to a new level, are Twitter and Foursquare. At the very beginning of 2010 Twitter introduced a location trend feature that allows users to follow local trending topics on Twitter. It is a great way to find out what people are talking about around the world and has got a great feedback from users.

Another social network that specialises on the use of location is Foursquare. Identified by Mashable as 'the future Twitter', Foursquare is a location-based service based on your Twitter network with an added layer of social game play.

Importance of Foursquare for Businesses:

Location-based Internet marketing is one of the hottest trends at the moment and can be used very effectively by both small and larger businesses. When designing your social media marketing strategy and search engine marketing strategy, this new feature should be included. Please share with us your experience with location-based Internet marketing! We look forward to reading your opinions!

Published at seo-marketing.shoppingmallhk.com