A logo is a symbol or an image which represents a company. Logos are generally made in a manner to depict the company image and its brand. It also helps in making the brand value. It is generally made for may years, but companies sometimes change them to revamp the brand image, or just to give it a refreshing look with changed times. Some companies, however retain their symbol for long times. They then become the face of the company or the brand. Logos are made with both text as well as images. In earlier times, logos were used in stamps also, and were symbol for a dynasty or a province. Some of these are very simple and effective. For example, the symbol of a plus sign is one of the oldest designs, and is used even now. Used for Red Cross society, this symbol has long been used by medical practitioners, and at places like hospitals, medical stores etc. Variations of this are used in various other designs.

Professional services are used for these, which make them as per the company's requirements and image in the market. These are also designed to suit the industry in which the company is operating, and the target audience. The motive is to reach the target audience, and to get their attention. For this, an attractive and appealing design should be made. It should be creative enough to generate interest of people in the brand. There are various examples of brands, which have made an impact on people's minds by their effective logo. Carefully designed logo can bring the desired response from the people, and make an impact on the minds of people. These are designed to suit the objectives, goals and missions of an organization. Since these are the one that are printed on every product and stationery of the company, these form the face of the organization. They represent the values and passion also. A swoosh logo of Nike represents speed, while the logo of Google is simple, with the word Google written in red, green yellow and blue. This represents the simplicity of its use, which it has maintained since its very inception.

Creative Logo Design can work wonders for a brand. Some brands are revived by changing logo designs time to time. It gives a freshness to the brand, a new lease of life to it. Hence, it is very essential that the logo is designed as per the nature of business, the target audience, as well as the customs associated with the brand.

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